Connect with the new 2016 Failte Ireland Food Champions

Fáilte Ireland today announced the names of 16 new emerging food champions who will represent the importance of food to tourism and visitors to Ireland. They will join six existing food champions as part of the Food Tourism Network Development programme. The group will work together with their local community to help build Ireland’s food tourism reputation, sourcing and activating ideas to encourage visitors to stop more, spend more and stay longer.

These new food champions were chosen from over 400 nominations following a detailed selection process. The tourism authority had sought nominations for emerging food champions with a resounding passion and belief in Irish food who actively influence and shape the future of Irish cuisine and food tourism in their region.

All those selected come from a wide variety of backgrounds and they all have different roles in the championing of Irish food. But they are united by their immense pride and their absolute conviction in Ireland’s food tourism potential. They want to shout from the rooftops that Ireland has a unique food experience; one that is honest and authentic, one that is as much about the people as it is about the product and the recipes. But they also want to educate, develop, connect the dots, to ensure that what we promise is what we deliver.

Fáilte Ireland’s new 2016 Food Champions
(front row, l to r) Jacinta Dalton, Gabriel Faherty, Olivia Duff, Ketty Elisabeth, Garrett Fitzgerald, Chris Molloy, Ruth Healy and Brid Torrades. (Back row, l to r) Kevin Ahern, Seáneen Sullivan, Claire Dalton, Tom Flavin, Judith Boyle, Ivan Varian, Aine Maguire, Pádraic Óg Gallagher, Patrick Ryan, John Relihan, Anthony O’Toole and Niall Sabongi. Photograph: Pat Moore

Each of these people has intimate knowledge of their own region and the food and food producers operating in their area. They are an essential local connection to what is happening on the ground - they are mediators, they are disseminators and they are all excellent communicators.

Failte Ireland's Food Champions are helping to tell Ireland’s Food Story.

I have listed the new Food Champions here with a Follow button to all their Twitter accounts so that you can connect with them and listen and learn about the food activities in the different regions of Ireland's Ancient East, Dublin City and County and The Wild Atlantic Way.

The 2016 Failte Ireland Food Champions on Ireland's Ancient East are:

 Anthony O’Toole (New) Culinarian Press, Ferns, WEXFORD

 Claire Dalton (New) Dungarvan Brewing, WATERFORD

 Gearóid Lynch (New) The Olde Post Inn, Cloverhill, CAVAN

 Judith Boyle (New) Beer Sommelier, Publican, KILDARE

 Patrick Ryan (New) Firehouse Bakery, Delgany, WICKLOW

 John Relihan (New) Holy Smoke, CORK

 Kevin Ahern (New) Sage Midleton, CORK

 Olivia Duff (Existing) The Headfort Arms Hotel, MEATH

The 2016 Failte Ireland Food Champions in Dublin:

 Garrett Fitzgerald (New) Brother Hubbard, Capel Street, DUBLIN

  Ivan Varian (New) Dalkey Food Company, Dalkey, DUBLIN

 Niall Sabongi (New) Klaw Restaurant, Temple Bar, DUBLIN

 Ketty Elisabeth (New) French Foodie in Dublin Ltd, DUBLIN

 Seáneen Sullivan (New) L. Mulligan Grocer, Stoneybatter, DUBLIN

 Pádraic Óg Gallagher (Existing) The Boxty House, Temple Bar, DUBLIN

The 2016 Failte Ireland Food Champions on the Wild Atlantic Way:

 Áine Maguire (New) The Idle Wall, Westport, MAYO

 Gabriel Faherty (New) Aran Islands Goats Cheese, Aran Islands,  GALWAY

 Chris Molloy (New) The Lemon Tree, Letterkenny, DONEGAL

 Tom Flavin (New) The Strand Hotel, LIMERICK

 Mark Murphy (Existing) Dingle Cookery School, Dingle, KERRY

 Jacinta Dalton (Existing) Dept of Culinary Arts, GMIT, GALWAY

 Ruth Healy (Existing) Urru Culinary Store, CORK

 Brid Torrades (Existing) Osta Cafe, SLIGO

The Food Ambassadors continue to help to spread the vision and values of Irish food tourism among visitors, media, food tourism businesses, and other stakeholders. They are leaders in the food scene in Ireland and internationally. All are widely known and well regarded in Ireland’s food community and use their reputation and profile to help further develop food tourism in Ireland.

You can Follow Failte Ireland on Twitter here:  

For more details on each of the new 2016 Failte Ireland Food Champions (and details of the existing Failte Ireland Food Ambassadors) click here: www.failteireland.ie

All these people are united by a strong belief in Ireland’s immense food tourism potential and their desire to help spread the word that Food Tourism is a vital part of the Future of Irish Tourism.

You can Follow me (Irish Food Guide) on Twitter here:   

I'm proud to know many of the new Food Champions and I'm looking forward to meeting up with the people that I haven't met yet, over the next year. Congrats to all selected. Having been part of the Food Champion program myself,  I know you'll definitely have an wonderful and interesting year ahead!

Zack

Fish & Chips Masterclass on 3rd March in Killybegs, Ireland's Biggest Fishing Town

Two of Failte Ireland's Donegal Food Champions, Hugh O'Donnell & Mary McGettigan, are hosting
a Fish & Chips Masterclass at the LYIT School of Tourism in Killybegs, with the hope that they can help improve the quality of this signature dish along the Wild Atlantic Way!

This will be a great opportunity to learn and develop your offering as a Fish & Chip business to ensure are making the most of the experience for you and your customer, or for those not in business, to learn how to perfect that perfect crispy battered Fish & Chips!

The Masterclass will be delivered by John & Ciara Shine of Shine's Killybegs Tuna fame. John comes from a family tradition of catching fresh fish as a fisherman and also a family steeped in the the fish & chip business. He has also been very successful in setting up Shine's Irish Tuna, cooked basque style and sold in jars with olive oil. 

Ciara has herself been brought up in the family business, did a masterclass with the guild of British Friers, graduated with an Honours Degree in Business and is currently on the Acorn Programme for young female entrepreneurs in rural Ireland.

Failte Ireland developed the Food Champions program to find key people around the country that are instrumental in promoting the food offerings in  their local area and their county. Donegal is lucky to have 3 Failte Ireland Food Champions (I'm the other one but I broke both my wrists last month and can't help out with the Fish & Chips Masterclass). Hugh O'Donnell runs the famous Kitty Kelly's Restaurant near Killybegs and Mary McGettigan is the founder and organiser of A Taste of Donegal Food Festival.

The Masterclass is also supported by the Donegal Local Enterprise's Food Coast initiative which was set up to increase awareness in Donegal Food and to assist in the development of new food businesses in County Donegal.

The Fish & Chips Masterclass runs from 10am - 1pm on Thursday 3rd March, 2016 (which includes lunch) and costs €50 per person. Places are limited and filling up fast so to book a place or find out more email Mary McGettigan at development@donegaltown.ie

Zack

Enter your Irish Food & Beverage Tourism Experience in the 2016 World Food Trekking Awards

The recently launched 2016 Food-Trekking Awards, organised by the World Food Travel Association (based in the USA) is the world's first global competition for recognition of excellence in food and beverage experiences for travellers and Ireland has as much of a chance of winning as anywhere else in the world!

Eating and drinking are a crucial part of any traveller experience. Put simply, one hundred percent of visitors to any destination, local or international, must eat and drink! Food and drink represents the largest component of visitor expenditure in Ireland and exceeds the average spent on ‘bed and board’.

Travellers are always seeking the next great food and beverage businesses, destinations or experience and guests to Ireland can return home with memories of a plain old burger and coffee, or they can return with memories of fantastic local Irish food and drink experiences. People just need help identifying and even recognising those experiences. In addition to travelling across country or the world to eat or drink, we can also be food travellers in our own town, city or region.

Over the last ten years we, here in Ireland, have rediscovered a pride in our Irish food product and are now being recognised all over the world for our excellent Irish Food. We are slowly but surely eliminating the Google perception that Irish food is only bacon and cabbage, potatoes and Guinness! Far from it!

As drinking beverages is generally an implied and associated activity of eating and therefore the term is used to cover all aspects of  food and drink tourism. (Internationally, the term “Food Tourism” is now used as opposed to "culinary tourism" which tended to be interpreted as an eating only experience.)

Since the launch of the Failte Ireland National Food Tourism Implementation Framework in 2011, much time, money and energy has been put into developing assistance for food/beverage producers, unique hospitality providers and food service providers to help them tell their food story. Failte Ireland now have a complete and concise section of their website dedicated to helping develop Food Tourism in Ireland.

I believe that Food Tourism is a vital part of the future of Irish Tourism so much that I started a business called Irish Food Tours Ltd. that helps food producers and food service providers get connected with those looking to explore our Irish Food Tourism. Anyone running a business that offers guests an opportunity to eat and/or drink quality products or to see an excellent food product being grown or made on-site has the potential to be a world class Food Tourism business here in Ireland.

The  World Food Travel Association judges are looking for the world's best travel destinations with exceptional food and drink tourism opportunities. Why is your destination the best? Do you offer an outstanding food and drink culture for visitors and locals to enjoy? Do you hold any gastronomic events or do you have simply the best farmers markets? All organisations with a mandate of promoting a destination's food and drink are also invited to apply.

Categories in the 2016 World Food Trekking Awards include:

• Best food or beverage destination
• Best wine experience
• Best beer experience
• Best food or beverage tour operations
• Best food-service experience for travellers

Reviewing the applications for the competition is an international panel of judges:

Steven Shomler, Journalist, Author, Radio Host (Portland, Oregon, USA)
Gabriela Ibarra, destination marketer formerly with Visit Mexico (Guadalajara, Mexico)
Livio Colapinto, Owner, Zest Food Tours (Italy)
Benjamin Brown, Journalist and cruise industry expert (Las Vegas/Los Angeles, USA)
Stephan Berrouet Durand, Chef, founder of Haitian Culinary Alliance, author (Haiti/New York City) 

Prizes
There will be one grand prize, a second, and third prize for each category (only 15 international winners).
In addition to a physical prize, winners will also gain tremendous global recognition for an entire year and the visibility potential for your business and the destination area is huge, so Enter your Business today and lets get Ireland really noticed on the World Food Tourism Map!

The Closing Date for entry is 1st March 2016 and Winners to be announced on April 1.

To Enter your Food Tourism Business go to: http://worldfoodtravel.org/foodtrekking-awards

Best of Success to all involved!
Zack

Major Food Tourism Workshop in Donegal Town - Free Registration

The Wild Atlantic Way is the world’s Longest Defined Coastal Touring Route. Irish people and visitors to the west of Ireland who travel the route, find it really inspiring, renewing, relaxing and invigorating. 

From its northernmost point in Donegal to its southernmost in Cork, the Wild Atlantic Way offers one of the world’s most diverse and spectacular coastlines. You can immerse yourself in the culture, music and food found in the towns and villages along the way, climb the most breathtaking heights and experience a landscape that revives the soul.

In response to the greater emphasis our international visitors now place on food as part of their overall holiday experience, Fáilte Ireland, Ireland's National Tourism Development Authority, has developed Ireland’s Food Story – a resource packed full of engaging content and inspirational advice to help people in business to capitalise on this growing trend.

Fáilte Ireland has recently asked all their Food Champions to host workshops to help people in the tourism business along the route to develop their Food Story using the new Failte Ireland Food Story Toolkit. 

Let's Talk Food on the Wild Atlantic Way is a workshop on how Food Tourism can enhance your marketing and drive sales to your business.

As there are four Food Champions in County Donegal and here being the starting point of the Wild Atlantic Way, we decided to host one central Donegal Workshop to avoid duplication. 

Sliabh Liag sea cliffs are on the Wild Atlantic Way in Donegal

Let's Talk Food on the Wild Atlantic Way will provide practical tips and advice on how to write a food story for your business and how it can deliver additional business.

Workshop Content:

• Food and the Wild Atlantic Way – how and why it’s important to your business
• Examples of the food experiences your target market wants
• Marketing tips to create, promote and deliver your food story 
• Examples of how other businesses have used local food to gain business, stand out and drive revenue 
• Ireland’s Content Pool – How to access the free collection of images, video and copy to use in your marketing material

This three-hour workshop is open to everyone who is interested in building and promoting their business on the Wild Atlantic Way. It will be especially beneficial to managers, marketing managers, business owners and the people who write content for your website, social media, brochures, advertising etc.

This Free Workshop is fully subsidised by Fáilte Ireland and takes place at: 

Donegal Town Community Enterprise Centre, in Donegal Town, 

on Wednesday 22nd April from 10.00am – 1.00pm.

Directions to Donegal Town Community Enterprise Centre

To Register email development@donegaltown.ie

or contact any one of the four

Donegal Failte Ireland Food Champions

Mary McGettigan 087 1777140 (A Taste of Donegal Food Festival)

Hugh O'Donnell 087 7975704 (Kitty Kelly’s Restaurant Killybegs)

Zack Gallagher 086 6632079 (The Irish Food Guide)

Donal Doherty 087 2195577 (Harrys Restaurant & Harrys Shack)

This is a great opportunity for people in business and potential new businesses to learn from and work with some of Failte Ireland's Food Champions and to make the most of this amazing country we live in.

I look forward to seeing you there!

Zack

Fáilte Ireland Tourism Barometer shows strong Tourism growth for 2014

74% of Irish tourism businesses are upbeat about their 2014 performance with business sentiment at a level not seen since 2007 according to the latest Fáilte Ireland Tourism Barometer which was published today.

The Fáilte Ireland Tourism Barometer is a survey of tourism businesses designed to provide insight into tourism performance for the year to date and prospects for the remainder of the season or coming year. It has been conducted regularly since 1999.

The survey of tourism businesses was carried out during August and September. The recovery in the tourism industry is now apparent across Ireland with all regions reporting strong increases on last year.

50% of restaurants report an increase in tourism custom on 2013. Overseas business is very strong, with 72% reporting an increase in customers. This is very positive news, as restaurants were hit particularly hard during the financial crisis. Dublin, which has been leading the recovery in tourism fortunes, continues to perform strongly and the South West has enjoyed an exceptional performance this year with 84% reporting business to be up on 2013.

The continued development and promotion of the Wild Atlantic Way is reaping benefits for the tourism industry in the west of Ireland. Around half (47%) in the West cite the Wild Atlantic Way as a positive, as do 43% in both the North West and the South West and 43% in the Shannon region. Comparatively only 6% in the South East, 4% in Dublin and 3% in the East and Midlands report the Wild Atlantic Way as a positive!

Shaun Quinn CEO of Fáilte Ireland

Commenting on today’s research, Shaun Quinn CEO of Fáilte Ireland said: “For now, tourism is back but this has been a very hard won recovery. It has taken a mixture of sacrifice and innovation by many operators – as well as far-sighted Government support for the sector - to make Ireland a competitive destination again. Fáilte Ireland initiatives such as ‘The Gathering’ and ‘The Wild Atlantic way’ have also strengthened our hand as we pitch for visitors from overseas.”

He added, “The danger now for tourism would be to allow complacency to creep back in. To sustain this year’s growth, we need to remain competitive, build on our appeal and continue to aggressively target those segments of our markets with the most potential”.

There is positivity among Hoteliers where own-marketing is the most mentioned positive factor, followed by repeat visitors. Irish people holidaying in Ireland is also cited as a positive factor by over half of hotels. Some hotels also cite that the retention of the 9% VAT rate is positively affecting their business this year while concerns over fuel and energy costs remain. Low-priced NAMA-owned competition was cited as bad for business and other operating costs remain significant issues for some in the industry.

Other points to note from today’s Failte Ireland survey of tourism businesses include:

• A strong majority (79%) of accommodation providers report an increase in visitor volumes so far this year, compared to the same period last year.

• As in previous years, hotels remain the strongest sector with 82% reporting an increase in visitors. However, 2014 has also proved to be a good year for guesthouses with 69% report increased visitors and B&Bs up by 60%.

• The overseas market has provided sharp increases for restaurants with 72% reporting their overseas visitor volumes to be up on 2013.

• So far this year, Germany, North America and to some extent Great Britain are becoming stronger markets and many also report greater volumes and spending within the domestic market.

• For those on the west coast, the Wild Atlantic Way continues to draw visitors and is strongly appreciated by operators along the route for helping develop new tourism businesses.

• For those not along the west coast they are keen to see something similar closer to their operations.

• Decent summers and signs of improved economies in Ireland and overseas are seeing operators becoming more optimistic, with some beginning to reinvest in their own products.

Read the full Fáilte Ireland Tourism Barometer report HERE

Zack

Failte Ireland announce Ten Top Tourism Towns in Ireland 2014

Fáilte Ireland has just announced their shortlist of the "Ten Top Tourism Towns in Ireland" which have been selected for the 2014 Tourism Towns Award. The shortlist was announced as part of the National Tidy Towns Awards, which were held in The Helix, Dublin, today.

The shortlisted towns are:

• Ardmore, Waterford [small town]
• Carrick on Shannon, Leitrim [small town]
• Glengarriff, Cork [small town]
• Kinsale, Cork [small town]
• Lismore, Waterford [small town]
• Portmagee, Kerry [small town]
• Killarney, Kerry [large town]
• Cobh, Cork [large town]

• Westport, Mayo [large town]
• Kilkenny, Kilkenny [large town]

As part of their shortlisting, the selected towns have already been subject (over the last few weeks) to a series of unannounced inspections from a crack team of independent ‘secret shoppers’ who visited each location and assessed the quality of visitor experience to be had.

The Tourism Town Award focuses on how participating towns have developed their local area in the following key tourism areas:
• Sense of Place – How the town tells its own unique story to visitors, what’s special about it and what distinguishes it from other towns.
• Tourism Experiences – What the town has to offer visitors.
• Local Involvement in Developing Tourism- How the local community works together to provide an authentic visitor experience.
• Development and promotion of the town – How the town takes a unified approach to marketing and developing the town into a “tourism town”.

Welcoming the shortlist, Minister of State for Tourism & Sport Michael Ring emphasised the important premise behind the Award scheme: “This award is all about recognising those Irish towns, villages and communities which are putting their weight behind tourism and working hard to make their town even more attractive for tourists. I hope that the towns and villages shortlisted today will be an inspiration for other communities around Ireland”.

Fiona Buckley from Fáilte Ireland, speaking at the launch today said, “This award provides a tangible recognition of those magic ingredients which give the Irish welcome a unique advantage – people, place and passion."

Two overall winners will ultimately share the ultimate accolade of Ireland’s top Tourism Town, one for the best large town and the best small town, when the winners are unveiled in November by Fáilte Ireland following further assessments from the independent panel of judges.

Failte Ireland officially launches the World’s Longest touring route The Wild Atlantic Way

Tourism is about people and is Ireland’s tourism industry is it's largest and most important industry. It is responsible for in excess of 4% of GNP in the Republic of Ireland and employs almost 200,000 people. The Tourism & Hospitality industry are a vital part of Ireland's economic recovery for the future.

In 2013, Ireland welcomed an estimated 8 million overseas visitors to the island, delivering revenue of approximately €5.7 billion. Overseas tourism business accounts for 59% of all tourism revenue. Overseas visitor numbers are up +8.2% for November to January – or 100,000 additional visitors from North America, Canada, Mainland Europe, The UK, Australia & the Far East Developing Markets.

This morning, Fáilte Ireland (the Irish National Tourism Development Authority) along with it's Tourism partners all over the west coast of Ireland and around the world, officially launched it's latest signature project to rejuvenate Irish tourism: the Wild Atlantic Way. 

The Irish Minister of State for Tourism & Sport, Michael Ring T.D. today promised visitors the “Journey of a Lifetime”, as he launched the Wild Atlantic Way.

The Wild Atlantic Way is Ireland’s first long-distance driving route.  Stretching from the Inishowen Peninsula in Donegal to Kinsale in County Cork, the route will offer visitors an opportunity to truly discover the West Coast. Fáilte Ireland is investing €10 million in developing tourism related infrastructure along the route during 2014.

The Wild Atlantic Way has been developed "from the bottom up" through public meetings at local level all across the western region and following this comprehensive consultation process, the 2,500km route has now been finalised and includes 159 discovery points along the way. At this stage of its development, the route comprises of a main 'spine' but in time a series of looped itineraries will be created to further develop the experience for visitors.

Minister Michael Ring launches the Wild Atlantic Way with Fiona Monaghan of Fáilte Ireland

Speaking today, Minister Ring said: “The Wild Atlantic Way is a really exciting project which I’m delighted to launch here today. It’s the world’s longest touring route through some of Ireland’s most beautiful places and is already proving a hit in our key overseas markets like Britain, the US, France and Germany. It has massive potential to bring more visitors and more jobs to rural communities right along the western seaboard."

For Irish people living along it, the route is opening up new opportunities to get involved in developing new tourism products for visitors to their area. The objective of the project is to get tourism guests to stay longer by having more options, to learn more about our culture and heritage, to enjoy the beauty that we do living on these western Atlantic shores and ultimately to spend more money in the regions that they visit.

Slieve League in County Donegal- part of the Wild Atlantic Way

The Wild Atlantic Way offers the traveller a huge amount to see and do including over 500 Visitor Attractions, more than 1,500 activities to pursue, 580 festivals and events throughout the year, 17 trails and 50 looped walks, 53 Blue Flag beaches and 120 Golf Courses including some of the best ‘links’ golf in the world.

It is anticipated that as opportunities to start new tourism businesses become realised, that a new generation of tourism entrepreneurs will grow on the west coast of Ireland. The involvement of the communities along the western seaboard will be critical to the success of the Wild Atlantic Way project.

Fiona Monaghan, Fáilte Ireland’s Head of the Wild Atlantic Way, emphasised this point. “The enthusiasm out there for this project is impressive, not only amongst tourism businesses but also in the wider community. The key to success for this initiative will be its authenticity – not just the places but also the people of the Wild Atlantic Way," she said. “Fáilte Ireland is working with tourism operators and local communities to ensure that they can engage with the opportunities offered by the project and to assist them in ‘telling and selling’ and in bringing their stories to life along the route.”

The Wild Atlantic Way will also feature 159 'Discovery Points'. Along the route, these points are distinct sites, large and small, each chosen for their potential to offer visitors an authentic and intimate experience of the natural and wild landscape and seascape. A Discovery Point is a viewing point at which the visitor can stop off along the route and learn more about that place by means of on-site information and interpretation.

Kylemore Abbey in Connemara, County Galway - part of the Wild Atlantic Way

15 of these 'Discovery Points' have been identified as being “Signature Discovery Points” – in other words, iconic must-see sights along Ireland’s west coast. Of these 15 iconic sites, three are already well-established visitor attractions and will require minimal work to play their part - Sliabh Liag in Co Donegal, the Cliffs of Moher, Co Clare and Mizen Head, Co Cork.

The 15 'Discovery Points' on the Wild Atlantic Way are:

Regions	Route	Discovery Points
North West Donegal, Leitrim & Sligo	Inishowen Peninsula– Derry to Letterkenny Distance: 197km Fanad Head-Letterkenny to Bunbeg Distance: 163 km The Slieve League Coast-Bunbeg to Donegal Town Distance: 170km Donegal Bays & Sligo– Donegal Town to Ballina Distance: 192km	Malin Head Fanad Head Slieve League Coast Mullaghmore Head
The West Mayo & Galway	Erris- Ballina to Belmullet Distance: 213km Clew Bay & Achill Island-Belmullet to Westport Distance: 238km Killary Harbour-Westport to Clifden Distance: 165km Connemara-Clifden to Galway City Distance: 176km	Downpatrick Head Keem Strand Killary Harbour Derrigimalagh
Mid-West Clare & Limerick	West Clare & The Burren-Galway to Kilkee Distance: 164km The Shannon Estuary-Kilkee to Tralee Distance: 216km	Cliffs of Moher Loop Head Drive
South West Kerry & Cork	The Dingle Peninsula-Tralee to Castlemaine Distance: 150km Ring of Kerry-Castlemaine to Kenmare Distance: 175km Beara to Sheep’s Head-Kenmare to Durrus Distance: 210km West Cork– Durrus to Kinsale Distance: 207km	Blasket Islands Skellig Michael Dursey Island Mizen Head

Fáilte Ireland is currently developing a specially designed Wild Atlantic Way App which will be available for visitors at the end of June.  This app - which is being designed for both Apple and Android devices - will be a key resource for visitors as they travel along the route and will be a very important tool in ensuring that visitors spread out to discover all to see and do off-route as well as on it.

Poulnabrone Dolmen in The Burren, Co Clare - part of the Wild Atlantic Way

“Unlike The Gathering, the Wild Atlantic Way is not a ‘one-off’ but rather an evolving project which will build and develop over the years", said Minister Ring. "The Wild Atlantic Way is set to be one of the most significant developments in modern Irish tourism and to be a significant engine of regeneration for rural Ireland.”

You can Follow Failte Ireland on Twitter @Failte_Ireland  

To keep right up to date with all new information, foodie finds and secret gems discovered along the route Search out the Twitter hashtag #WildAtlanticWay 

Zack